Dak Lak Durian Festival 2026 to connect businesses, expand markets

The Organizing Committee of the Dak Lak Durian Festival 2026 unveiled the festival's programme at a press conference in Hanoi on July 20. The festival will be held from August 15 to September 2 in Buon Ma Thuot Ward, Krong Pak Commune, Tuy Hoa Ward, and other key durian-growing areas across Dak Lak Province.

The press conference was chaired by Mr. Dao My, Vice Chairman of the Dak Lak Provincial People's Committee and Head of the Organizing Committee for the Dak Lak Durian Festival 2026.

Overview of the press conference in Hanoi

Speaking at the press conference, Dak Lak PPC Vice Chairman Dao My said the Dak Lak Durian Festival 2026 will be a major cultural, trade, investment, and tourism event. It is designed to provide a platform for stakeholders to strengthen collaboration, enhance the value of the durian industry, expand markets, and promote exports. The festival will also showcase Dak Lak's investment and business environment while promoting the province's cultural identity and tourism appeal to domestic and international visitors.

Mr. Dao My, Vice Chairman of the Dak Lak Provincial People's Committee, Head of the Festival Organizing Committee, speaks at the press conference.

The Dak Lak Durian Festival 2026 will feature 17 activities, including promotional activities before the festival and a series of key events during the festival period. Highlights of the festival include a pickup truck parade promoting durian under the theme "Dak Lak Durian - Connecting and reaching further"; exhibitions showcasing the durian industry and OCOP products; the durian production and consumption connection forum; the durian culinary festival; experiential activities such as orchard tours and fresh durian tasting; a photo check-in area featuring the durian tower; the "Check in at the festival – receive instant gifts" programme; the "One Commune, One KOL and KOC selling durian online" programme; the live performance "Memories of the longhouse" at the Dak Lak Museum; and a special artistic programme celebrating National Day.

The highlight of the festival will be the opening ceremony, which will begin at 8:00 pm on August 15 at March 10 Square in Buon Ma Thuot Ward under the theme "Dak Lak Durian – Connecting and reaching further", together with the launch of the 2026 Dak Lak Durian Festival. The opening ceremony is expected to be broadcast live on VTV8 and simultaneously aired by Dak Lak Newspaper and Radio-Television, as well as newspapers and radio-television units across the country.

A special artistic programme celebrating National Day (September 2) and the closing ceremony of the 2026 Dak Lak Durian Festival will take place at 8:00 pm on September 2 at Phu Yen Square in Tuy Hoa Ward.

During the press conference, the Organizing Committee unveiled three media ambassadors for the 2026 Dak Lak Durian Festival: Miss Dinh Thi Hoa, Miss Vietnam Tourism Ambassador 2024; Mister Trung Nguyen, Mister Idol Vietnam 2023 and First Runner-up at Mister Friendship International 2023; together with Mister Tran Tien, Mister Idol Vietnam 2024. They will accompany a series of promotional activities, helping amplify the festival's message while highlighting Dak Lak's agricultural products, cultural heritage alongside tourism potential for audiences at home and abroad.

The Dak Lak Durian Festival unveils its three Media Ambassadors

Through the festival, Dak Lak Province aims to showcase its potential, strengths, production scale, quality, and value of its durian industry. The festival will also create opportunities for producers, processors, exporters, importers, distributors, investors, and trade promotion organizations from Viet Nam and around the world to meet, connect, foster partnerships, and explore new market opportunities.

Thanh Huyen